If you are not incorporating lead funnels into your online marketing, you are missing out on large numbers of potential leads and ignoring huge opportunities.
What are Lead Funnels?VIEW INFOGRAPHIC
Lead funnels are an automated digital marketing system that captures targeted leads from your various traffic channels and funnels them into your database.
Lead funnels are also known as sales funnels or marketing funnels. Think of these funnels as a virtual machine that generates qualified leads for your business, 24 hours a day, 7 days a week.
Leads that can be nurtured and converted into customers and income. As your database grows, customer engagement becomes more cost effective. The more frequent you engage with your customer database, the more sales are generated.
Lead funnels consist of several components:
Lead funnels need to start with a strategy plan. This plan sets out how to achieve your marketing goal.
The planning stage will guide us in developing content, i.e. lead magnets. A lead magnet is a high value, FREE gift that you exchange for your lead’s contact details.
Next we design and build a landing page to sell your lead magnet. This is where the exchange of lead magnet and your lead’s details take place.
Finally we set up auto responders that collect the lead’s details and sends them the lead magnet and diverts them to the thank you page. Now we have the database entry, we can follow up with other offers.
WHY ARE LEAD FUNNELS SO IMPORTANT?
All the time and effort that goes into your inbound marketing must bring in a ROI. A lead generation funnel is one of the most effective ways to make a sale from your social media engagement. It is also a huge strategic advantage over your competitors who are not yet inbound marketing savvy.
Our Products
If you fail to plan, you are planning to fail.
We plan your lead funnel by asking questions, such as: Who are you targeting? Who is your buyer persona/ideal customer. Which social media channels are you going to use to connect with them? What part of the buying cycle are they in?
Are they just browsing or are they actively researching? What kind of offers can we provide? What kind of lead magnets should we use? How often should we promote a product or service? How do we follow up an inquiry?
If you lead, others will follow.
A strong lead magnet is very important. It is the gift or offer that piques the interest of your buyer persona/ideal customer. It needs to be interesting or desirable enough for someone to exchange their name and email for it.
We will create a lead magnet for you. Lead magnets can be a: Case study, Tool kit, Free report, Infographic, How to video, Trial offer, Free sample, Webinar, PDF or eBook, to name just a few. Most importantly, it must link to your product or service.
One small step for Man, one giant leap for your Marketing.
A landing page (or squeeze page) is where you exchange your lead magnet for your lead’s name and email address. This page has one very specific task: to turn any unknown visitor into a known, contactable lead. This is our primary goal.
We create multiple version of your landing page to split test them against each other. Changes to the headline, graphics or offer can make a big difference in the click through rate. We monitor, analyse and adjust the landing page to boost opt-in results.
Making hay while the sun shines and when the moon shimmers.
Email auto responders are the engine that runs your lead funnel campaign. When a lead opts-in on your landing page, their details are sent to a database. That sets in motion an automatic response to send out the requested lead magnet or offer.
More importantly, as your database grows, other emails can be programmed to automatically be sent out at predefined time intervals. This could include your regular newsletter, up sell offers, surveys, etc. all while you sleep.
It is not distance that keeps people apart but lack of communication.
Email campaigns are a great way to keep in touch with your database. They are low cost as there are no postage, print, advertising or list buying costs. Once you have your campaign message worked out, you simply automate and send it out.
We can help you plan, design and implement your email campaigns. We can help write a compelling headline, develop a powerful offer and tailor the email to segmented parts of your database, for maximum effectiveness.
PRODUCT PRICING
Below are some examples of our products and typical pricing.
Call to discuss your project needs and our complete range of products and services.
NOTE: Pricing do not include online software fees.
- EMAIL DESIGN
- MARKETING COPY
- SUPPLY HTML
- LANDING PAGE DESIGN
- MARKETING COPY
- SUPPLY AS HTML
- FORM SIGN IN CONFIRMATION
- ADD SOCIAL LINKS + UP SELLS
- SUPPLY AS HTML
- DATABASE HANDSHAKE
- PROGRAMMING
- * STARTING FROM *
- eDM MAILER
- LANDING PAGE
- THANK YOU PAGE
- * Best Value *
- BRAINSTORM IDEAS
- DESIGN & COPY WRITING
- * STARTING FROM *
FREE LEAD GENERATION CHEAT SHEET
Our ‘From Lead to Customer’ Cheat Sheet will help you to:
• Target your lead at the right stage with the right keywords
• Target your lead with the right kind of information
• Establish your ideal customer profile
• Understand what lead generation and lead nurturing is
WE'RE CREATIVE
WE'RE PUNCTUAL
WE'RE AFFORDABLE
WE'RE CUTTING EDGE
WE'RE STRATEGIC
WE'RE USER FRIENDLY
WE'RE DEDICATED
WE LOVE DESIGN
WE'RE BRAND AMBASSADORS
Lead Generation Funnel Examples
eDM FUNNEL
The eDM (email) funnel is a very effective PPL (pay per lead) campaign tool. Whether you have your own email database or you rent one, email marketing is the most effective way to generate leads.
EVENT FUNNEL
The event funnel is great for promoting events such as webinars, presentations or conferences. The landing page gives your leads full details about the event and an easy link to your booking page.
LEAD MAGNET FUNNEL
The lead magnet funnel allows you to link your social media channels back to your landing page so your lead can download your lead magnet and you can grab their contact details.
FREE PASS FUNNEL
The free pass funnel is great for giving away a sample, demo or a ‘try before you buy’ offer. This is an important way to help your leads decide between you and your competitors.